Spark B2B Marketing serves SMBs and Corporate Business Units (BUs) by guiding them in the selection and use of the most current best practices for their marketing programs in order to grow their company’s revenues as effectively and efficiently as possible.

It’s led by Craig Lindberg, a B2B marketing specialist who combines over two decades of success and learning as director of account services, business development and agency partner, with his ongoing study of inbound and content marketing best practices in the context of sales alignment .  Craig draws on a deep well of success as well as his share of “learning opportunities” to show companies how to capitalize on the best B2B marketing methods and tools including MAS, CRM and SMM, combined with the power of branding and compelling creative.

During this era of rapid change in the nature and complexity of B2B marketing options, everyone from CEOs, CMOs to Marketing Directors are challenged to find the right formula to meet their success goals. Spark B2B Marketing has the experience and working knowledge to help firms expand beyond traditional outbound, interruption-based marketing, and to adopt content-driven, lead-nurturing, analytics-based marketing to drive conversion processes that increase marketing ROI, revenue and company growth.

Here are just a few of the comments from clients  about their experience…

“Craig was directly responsible for the creation of a dynamic-based B2B website to drive SEO and demand creation for a strategic Sybase/SAP product. He led a team of professionals who assisted in all aspects of the design, content and implementation. I strongly recommend Craig for his marketing talents.” Matt R., Vice President, Global Channels, SAP

“I’ve worked with Craig on numerous projects and he showcased his true professionalism everytime. His ability to blend his marketing expertise, gained from work with other clients, helped our company exceed our project objectives. I would highly recommend Craig…for your company’s marketing needs.” David B., Marketing Director, Manheim Auctions

“I have worked with Craig…for a variety of B2B marketing campaigns. The work product, creative concepts, and ESPECIALLY responsiveness are nothing short of stellar. Craig GETS marketing, he listens to clients, and produces outstanding work concepts. I guess that’s why our campaigns keep getting awards from the AMA, the DMA and more….” Jodi C., Marketing Director, Airgas

“It’s no wonder that Craig has been so successful! He is expert in business development, strategic thinking and execution. Craig proficiently manages his client’s business and consistently goes above and beyond to ensure complete success. He is personable, witty, fun to work with and possesses all the qualities one would desire in a great friend. I highly recommend Craig both personally and professionally.” Barbara D., Marketing Manager, Pilgrim’s Pride

Among the many definitions of business success, perhaps the most gratifying is when clients love the results and are happy. So let’s call it icing on the cake when the work from teams you’ve led or supported also earns recognition from industry peers:

2012 American Marketing Association AMY Awards, Best Web Lead Generation

2012 – 2009 BtoB Magazine Top 125 Agency http://www.prweb.com/releases/2009/04/prweb2322594.htm

2011 & 2010 American Marketing Association AMY Awards, Best B2B Integrated Marketing Campaign

2011 American Marketing Association AMY Awards, Best Event Marketing Campaign (under $100K)

2010 Business Marketing Association B2 Awards, Best B2B Direct Response Marketing

2010 BMA B2 Awards-Best B2B Direct Response Marketing

2010 DMA South Star Awards, B2B Integrated Marketing Campaign

2010 ECHO Awards-Best B2B Integrated Marketing Campaign

2009 American Marketing Association AMY Awards- Finalist/5 categories B2B

2009 American Marketing Association AMY Awards-Best in Category-Visual Branding & Identity B2B

2009 DMA South Star Awards-Best B2B Integrated Marketing Campaign; Best B2B Lead Generation Direct Mail

2009 MAX Awards Finalist

2008 IABC Award-Best B2B Integrated Marketing Campaign

2008 American Marketing Association AMY Awards-Best Visual Branding & Identity B2B; Best Integrated Marketing B2B

2002 & 2003 American Marketing Association AMY Awards-Silver

2000 & 2002 American Marketing Association AMY Awards-Bronze

1999 Promo Magazine World Pro Silver Award

1999 Promo Magazine World Pro Certificate of Merit-North America

For more about Craig, please visit his LinkedIn page:  http://tinyurl.com/lweevvh

Questions? We’d like to hear yours: