Yes the full title of this latest book from Mark Schaefer is a mouthful but it’s pure brilliance in clarity, insight and utility cannot be overemphasized. Written in Mark’s typical down to earth style that makes you feel like he’s in the room with you,  it instills a confidence that makes you excited to put social TO WORK.  Truly a must read for your entire staff from Admin to CEO.  Really! Read it and find out why for yourself.

But let me dispel any notion from the book’s title that this is some remedial or sophomoric read. It’s not. It is though the best book I’ve read for those looking to understand how to make social media an effective part of their B2B or B2C marketing, especially skeptical C-suite execs. Not paddy-cake play time but sound foundation building, actionable steps to determine if social has a role in your company (99% likely a YES!), and then how to make it happen plus realistic expectations.

Already read it? Please let us know what you think.