Anyone who is tackling the job of marketing the services and products of their business no matter the size, has a critical mission to map that out to share with others but to also get it clear and well organized in their own head first. And since humans are visual learners by nature, it’s great to have infographics that make it easier and quicker for us to grasp an idea, process or concept.
So when I stumbled upon this Digital Marketing Success Infographic from the sharp folks over at Acquity Group, I knew I should share it. In many ways it reflects my evaluation process for client marketing readiness. Even with it’s ecommerce note, the fundamentals and essential components are just as relevant to your B2B marketing program.
Tack this up in your office and not only will it add to the aura of a marketing war room (okay, the floor to ceiling global maps may have to wait), but it will serve as a constant reminder to keep your mission on track.